Episode Transcript

Donna Serdula 0:00
One thing that I love about the work that we do, the idea that it really is life changing when you can help a person see their value, it is life changing for them.

Chris Villanueva 0:14
Welcome to the Let’s Eat, Grandma Career Warrior Podcast.

Chris Villanueva 0:22
And welcome to the Let’s Eat, Grandma Career Warrior Podcast, where our goal is not only to help you land your dream job, but to help you live your best life. We are talking about all things LinkedIn today, and I’m so excited to dive into this episode, because I promised you a guest coming up here, and we have an amazing one who I will talk about in just a few moments. We’re talking all about LinkedIn today, how we can go beyond the typical way that we use our LinkedIn profiles. Perhaps we are looking for a job, perhaps we are looking to further our network and increase our career potential, but LinkedIn is the best tool, in my opinion, that we have at our disposal, that we can use to network online and really to further our own careers here.

Chris Villanueva 1:07
So we’ll dive not only into the activity things that we can do to stay active on the platform, but perhaps things that we can do to improve our own profiles, so that way we can look better online. So today I brought on Donna Serdula, Donna is the founder and president of vision board media, a professional branding company dedicated to helping individuals and businesses craft compelling stories on LinkedIn and beyond, her passion lies in bringing dynamic brand storytelling to the masses and inspiring people to dream big. That’s what fuels her work through her website, LinkedIn makeover.com

Chris Villanueva 1:44
Donna and her team of over 20 riders and coaches empower clients to embrace future focused career branding, opening doors to new opportunities and transformation. She is the author of LinkedIn profile optimization for Dummies yes two editions, and the host of the Dream Big with big dreamers podcast as a sought after LinkedIn expert, Donna has spoken at global conferences, delivered impact keynotes and workshops and has been featured on numerous high profile media outlets.

Chris Villanueva 2:12
So as you can see, Donna wrote the book here on LinkedIn here, so it’s gonna be a solid, amazing episode where I’ll ask the best questions I can the ones that I know you are asking as listener here. So listen up. You’re not going to want to miss this episode. It’s going to be very valuable for you. So let’s launch right into it with our 355th episode of the Career Warrior Podcast.

Chris Villanueva 2:36
Hey Donna, welcome to the show.

Donna Serdula 2:38
Hey Chris. Thanks so much for having me.

Chris Villanueva 2:39
Awesome. I am first of all so excited to dive into LinkedIn. I feel like I haven’t had a real conversation with somebody on LinkedIn other than me. Kind of like talking in my own echo chamber here, but I wanted to hear directly from you as an amazing, credible source here. So talking about, like, the importance of LinkedIn. Why is LinkedIn so darn important, especially in the year 2025.

Donna Serdula 3:02
You know, 2025, Can you believe that I joined LinkedIn in 2005

Chris Villanueva 3:07
20 years?

Donna Serdula 3:10
It’s like, get a badge for that 20 years. You know, back when I first started talking about it, it was new, and now it’s, you know, I mean, my gosh, it’d be in college was a human being,

Chris Villanueva 3:23
Right?

Donna Serdula 3:23
But, you know, why? Why is it still something that we’re talking about? You know, it’s it’s not there because it’s just fun, right? I mean, it is a place to have your network. It’s a place to showcase your expertise. It really is a professional platform, and that, I think, is, is truly the differentiator. When you look at all of the other networks that have, that are out there and have been out there, LinkedIn is, you know, it’s business focused, it’s it’s your career, it’s you as a professional. And that, in itself, is something that makes it, you know, really important and something to pay attention to.

Chris Villanueva 4:03
Right? And I heard someone else describe LinkedIn as something that’s just not going away anytime soon. I mean, when you have the other you consider like the other social media platforms you have like Facebook, Instagram, and you have, you know, all of the different social aspects of those. They can compete against each other, but there really is no other social media platform in the business world out there that comes close to LinkedIn, and so it’s gonna keep getting bigger and bigger over time. And so I think it’s worth job seekers, not job seekers. We’ll talk about that too, but it’s worth professionals investing their time.

Donna Serdula 4:37
Yeah, and I think what you just said is really, really important. It’s a great place for job seekers to be, but once you find a job, you don’t want to just leave it, right? It’s, it’s a place to stay and really utilize it, you know? So you know, it’s not just about finding a job, it’s, it’s, it’s about now cementing your network and cementing your brand.

Chris Villanueva 4:59
So thinking about LinkedIn and its purpose. What do you think some of the biggest I’ll say, like, I’ll ask a two part question, like, the biggest misconceptions of LinkedIn and the biggest mistakes people are making on LinkedIn and how they’re using the platform.

Donna Serdula 5:15
I think the biggest miscon misconception is it’s just for job seekers. That’s like, a huge one, right? And that once you find your job, like, get off it. No, that’s, that’s, that’s, that’s the worst thing you can do. You know, you want to, you want to really think about it. You want to dig your well before your thirsty, right? And this is a place to forge your network. It’s a place to keep your network alive and engaged. You don’t just want to be on it because you need something. You want to be on it because you want to be giving and and helping and adding value.

Donna Serdula 5:44
I think one of the the the biggest mistakes people make is thinking that it’s something that maybe they can just outsource. You know, outsource in its totality, in some ways, when you do start to outsource, you might start to see that there’s some good stuff that happens. But ultimately, people are on it because they want a connection with a real person. And if you outsource that to a bot or to someone else, you’re not getting the good stuff. You’re not really, truly engaging.

Chris Villanueva 6:10
That’s interesting. I want to kind of just get a specific example, because I haven’t heard that before. What do you mean by outsourcing? How can somebody, you said, a bot? How can somebody outsource LinkedIn with a bot?

Donna Serdula 6:20
Oh, my goodness. I mean, you could, you could have a bot that goes in and makes all those connection requests. There’s bots now that go in and make comments for you. It’s crazy. What? What we can outsource now with AI,

Chris Villanueva 6:32
Oh my gosh, I’m not surprised. I shouldn’t be surprised, acting also because, yeah, wow.

Donna Serdula 6:38
Like, if you look at a post like posts nowadays, there’s oftentimes I’ll go on and I’ll look at some of the comments, and the comments are just so ludicrous, and it’s clearly not done by any human being.

Chris Villanueva 6:52
That is a world I’m so afraid of, in which we’re creating content for each other in this virtual world and then fake comments and like, we’re supposed to be connecting on the platform. That’s the whole The whole reason why we’re doing this is to build these authentic connections. And, like, I just don’t get the point of that’s, that’s insane to me, that is crazy.

Donna Serdula 7:14
And if you, if you take it to the the furthest extent, I mean, maybe we’ll be one day sitting outside on a deck, and, you know, there’s bots on LinkedIn, posting and commenting.

Chris Villanueva 7:25
Oh my gosh. I could do something funny with that, some sort of segment with bots, but that is insane. So we can sit in an agreement here, saying that that’s not the right way to use LinkedIn. I mean, especially if it’s not going to go anywhere. And I’ve seen, I’ve seen generic content out like this. I mean, I talk about AI to create, you know, generic cover letters or to create generic pieces of content. I’m not against AI. I’m not against bots. But when you’re outsourcing it completely in that way, I just think it’s I think it’s ridiculous. So considering where we are here today, and considering how you see LinkedIn continuing to move what really, what’s the best way that job seekers can use LinkedIn as a networking platform?

Donna Serdula 8:05
You know, the first thing is, the is the foundational piece, which is your LinkedIn profile. And, you know, take some time to really look at it and make sure that it’s telling your story, that it’s really showcasing you in the right light. You know, so often I’ll look at a LinkedIn profile and, you know, maybe the background graphic is just the default, you know, maybe the the headline is from their previous experience that has ended, and it’s just their title and their the company name, right?

Donna Serdula 8:36
Maybe it’s a profile picture that just, you know, is from too long ago, or just just not in the best light, you know. And then we could just keep going down like the about section is just a copy and paste of an old, dry, out of date resume. You know, when we look at the the experiences, maybe the experiences are more bottom heavy, right, because maybe a few years back, they optimized their profile, but they’ve gotten other jobs in the meantime, and those are just like without any content, without any meat, and so the older experiences, all this content, you know, and that’s what’s getting caught up in the algorithm, you know. And that’s why they’re not getting the right, you know, inbound opportunities. It’s all of these things. And so it’s one of those things where, I think you can’t just expect to do it in 10 minutes or 15 minutes.

Chris Villanueva 9:27
Right!

Donna Serdula 9:27
You know, a LinkedIn profile, it really does take time, and you want to look at it and really look at it from that reader’s point of view. You know, what’s, yeah, what’s going to make you interesting, what’s what’s going to be engaging, what’s going to separate you from other people? That’s what you need to be thinking about when you look at that profile,

Chris Villanueva 9:45
Right! And, you know, unlike the resume, it’s it’s more of a living, breathing thing that should be dynamic and updated more often. And, you know, we’re resume writers over here, but also LinkedIn just there’s so much magic involved. I’m even thinking about my own LinkedIn profile. How I just updated something maybe a few months ago, but I know that I can already think of like a few things that I should already make another update for. So it’s really true what you said about you can’t just let it sit from the past and you have to just keep developing it.

Donna Serdula 10:15
Yeah!

Chris Villanueva 10:15
So the thing I get excited about, and I know you do too, but using LinkedIn as a way to support other people, like genuinely people within your company, people who you may be family or friends with. Can you talk about how that might look for me as a just a person using the platform?

Donna Serdula 10:33
Yeah, absolutely. You know. I think it going back to what we were saying earlier, right, where it’s this idea that, Oh, I need to get on LinkedIn because I need a job or I need to get on LinkedIn because I need clients, right? People always think of LinkedIn as this place to go because they need something, and that reeks of desperation. It reeks of, oh, like I want to take and take and take, and that turns people off. And I think it’s really the wrong mindset with LinkedIn. What you want to do instead is, is reverse it and say, let me get on LinkedIn because I want to help people.

Donna Serdula 11:05
Let me, let me get on LinkedIn because I want to educate. I want to add value, I want to inspire, I want to help. And and that’s, that’s a better mindset. And if you go about it in that mindset, a weird, weird things happens Chris, which is, people want to give you things. People want to help you too. And you don’t even have to ask, because people see what you’re doing, and they want to be in that, in that sphere, you know. So how can you get started doing that? Well, you know, first, you know, again, I go back to the profile, make sure it tells your story it and it talks about how you help others, and what you’re doing and how you’re giving you know, then go back to the the LinkedIn feed and scroll through it, and scroll through it without this thought of, okay, let me, let me be a thought leader and let me put out my information like you’re on that soapbox and all you’re doing is in toning right, turn it around and say, Okay, let me, let me scroll through LinkedIn and let me see who I can support and who can I promote. Who can I repost?

Donna Serdula 12:05
How can I get into a into one of these posts and really comment and start a conversation? Can I pull people into this post of someone else’s to help them get more comments and more conversation flowing, right? So almost see yourself as maybe, like, the host of a dinner party, right?

Chris Villanueva 12:27
Right! It’s the opposite of most. Most people are thinking when they think get on LinkedIn to, like, get something out of it. But it’s so it’s so true what you’re saying about your mentality and making sure that you come to LinkedIn with the right attitude, and admittedly, I have been on both sides. Have had both the good attitude and the bad attitude when it comes to using LinkedIn and like other platforms to post my own ideas and content. That the thing about it is, if you lead with a genuine desire to help other people, it just a just you’re going to get better engagement, things are gonna turn out better, but it feels better to me whenever I’m like, coming with the attitude of, okay, I’m posting this to help people.

Chris Villanueva 13:09
I’m living comments to help people and the universe, God, whatever it may be, things will come back to me in the way that they should. I even was joking with my brother, so we have, like, a funny little design poster up here the front with our our mission statement. And it says, To arm job seekers, but the tools, confidence and hope needed to advance in their careers. And so I purposely put that in front of me as I post and write things, because if I don’t mentally lead with that, I’m just gonna end up, you know, trying to create things for myself. I’m like, No, think about who you’re posting for, who you’re leaving comments for. So I backed that up completely. I’m so glad you, you’ve been bringing that over here.

Chris Villanueva 13:50
So two follow ups to that. I want to, I want to talk about LinkedIn comments in a sec, in a second here, because I think there’s a lot of power in LinkedIn comments and how we connect with each other, but delving so like thinking from the perspective of the skeptic or the person who might be truly feeling that sense of desperation, like I need a job tomorrow. How the heck can I go on LinkedIn as a platform and just like, I don’t have time to kind of like, post things for other people, or, you know, think about how ways I can, like, lift other people up, like, I need a job right now, and like, I need to do that. Is there a way to use LinkedIn tactfully for that person, or, like, more, I guess, like nuts and bolts to, like, get that person a job? Maybe, like, applying, like, online or something?

Donna Serdula 14:37
I think what I would say is, if you’re in that situation, that’s not a great situation. And anyone who’s listening again, dig your well before Thursday, right? You know, try to get that brand going, have that network, have these things in place. But, you know, with that said, you know, the best time to plant a tree is 20 years ago, but the second best time is today. So you can always, you know, start moving in that direction.

Chris Villanueva 14:59
Yeah!

Donna Serdula 15:00
But, but if you’re in that situation where it’s like, I need, I need something really, really fast, I would say, use LinkedIn for business intelligence and use it as a research tool. All right? So, like that, yeah, so, so really start to say, Okay, I’m looking for these job postings. And I found, Hey, maybe I found five that are really great. What most job seekers will do is they’ll just, they’ll submit their resume, they’ll answer those screening questions, and then they’re off, and they’re just going to try to go for the numbers game, like, let me put as many submissions in as possible. I would say, all right, submit to that first one that you really love. And now let’s try to find the hiring manager. Let’s try to find the people who would be sitting on your team. Let’s check them out.

Donna Serdula 15:43
Let’s see, are there any that are second degree maybe there’s some first degree connections we didn’t even know. Or maybe there’s a second degree connection. Who’s that person that maybe can introduce us in? You know? How can we reach out and and try to get a phone call with with someone and ask them to take the resume and put it on the hiring manager’s desk, or tell me who the hiring manager is and introduce me in so I can say, hey, this is a job that I’m really interested in. And you know, what can you do to get me into to get that interview? Because maybe, you know, maybe I am a perfect fit, but I’m a little late, or maybe I don’t have all of the exactly the right skills, but, you know, there’s, there’s, there’s other things here that are really a good fit. So that’s, that’s what I would do. I mean, if you are really in that that point, use it more for research. Use it more for that business intelligence.

Chris Villanueva 16:36
I love that. That makes so much sense. And thinking about comments and the way that we engage. I love comment. Sometimes I’ll just post a comment and I’ll get way more engagement, or just more of a meaningful reaction than half the time I make a post.

Donna Serdula 16:51
That’s funny how that works.

Chris Villanueva 16:52
It’s really weird. I think the algorithm loves comments, but, but it’s funny just because, like, it’s sometimes you’ll, you know, make a post, or, like, a genuine comment on something that interests me, and then there’s other people that chimed in. Sometimes it’ll turn into a connection request. How do you approach comments and thinking about what to say? Sometimes we don’t know what to say, or we don’t even know where to start with the comments.

Donna Serdula 17:14
You know? And I think, I think when you have that, the problem is really the post itself, right? You know, there are some posts that people put out there where it’s not easy to come up with

Chris Villanueva 17:24
Right!

Donna Serdula 17:25
A comment, like they’re not asking questions. So sometimes it’s it’s finding the right post that that is saying something, and there has to be some piece of you that resonates with it. And I like to think of it almost as writing your own post, but nesting it within another post. Yes, and and so it could be saying I’ve had this exact same experience, or this reminds me of a piece of advice that I was once given. Or, you know, I’ve learned this, and that’s why I’ve been able to, you know, avoid this or get better at this, you know, whatever it might be, but I would say, look at it almost as if you’re writing, you know, a post, and incorporate your own experience, your own knowledge, your own memories, and that’s what’s going to get people excited. You know, I just recently was notified of a comment that I had made a year ago.

Donna Serdula 18:20
Used to get likes and comments, which is mind blowing, but the comment that I had made, someone had asked about it was a mother who was taking maternity leave, and how do you handle that on a LinkedIn profile? And so I had popped in, and I had given a screenshot of my own LinkedIn profile. This is how I dealt with it when I went on maternity leave. And I also included a video of my kids growing up through the years. And that comment absolutely exploded, because I think there was multimedia piece to it. It was very human. I think it was, it answered a question that a lot of people were wondering, and it gave a pure example of it.

Chris Villanueva 19:06
It was a picture in the comments, so you can actually upload, you uploaded, actually your screenshot picture.

Donna Serdula 19:12
I did a screenshot, and I had a video back to my profile where there was a video. So it was, it was it somehow not that I intended it to be a slam dunk, but it’s amazing how many views I’ve gotten and how many people continue to like it and reach out to me because of it.

Chris Villanueva 19:29
Linkedin’s algorithm is weird because of that too. It’s like I posted this a while ago, and sometimes it goes slower, I’ve noticed, than the other ones, like Facebook or Instagram. But I think it’s a good thing. I think it’s really good, but that’s a great example. I’m really glad you brought that up. I want to pivot to the LinkedIn profile. So you wrote the book about LinkedIn optimization.

Donna Serdula 19:50
We’re dummies book. Yeah,

Chris Villanueva 19:51
I like, I have to ask you questions, because I wanted originally to make this an episode about, like, the networking piece, and perhaps we can wrap that in but so talking about the actual profile and in changes we can make to to our our brand presence, or should just, I should just, like, keep that to the profile itself. If you were to tell a job seeker right now, there’s two things that you should really focus on right now. Obviously, there’s a bunch of different things, but like the top two things that you’d recommend, they focus on further profile. What would that be?

Donna Serdula 20:23
That’s a great question, and I’m going to kind of bundle them all right, so your profile picture and your headline, I cannot tell you how important this is, especially when you think of a recruiter who might be searching LinkedIn to find candidates, and they’re going through, they’re looking at these, these the search results, and they’re looking at pictures, and they’re looking at headlines. If your picture doesn’t look professional, they’re just going to go right by you. It’s, it’s a horrible thing. I wish. I wish life wasn’t like that. But having a really great, professional picture is going to get you noticed.

Chris Villanueva 21:01
Make a difference.

Donna Serdula 21:02
It’s really going to make a difference. The headline is very it’s very sensitive in search, you know, so having the right keywords in there will help you. So that’s something to keep in mind. And I know that there’s a lot of people out there who say, Oh, you need that benefit statement, you know, something really salesy to catch people’s eyes. But I think for a job seeker, it’s not that you’re you need to sell a product or a service or but you need to sell yourself right now, what are your credibility builders? You know? What are those markers? What do you want to be known for? You know? What is it that you’re aligning to? You know, make put that into your headline. You got 220 characters so, so make that count. And then after that, I would say, really, look at the about section. You know, I know it’s, it’s really easy to copy and paste a resume. I know it’s really easy to hit, oh, you know, if you’re paying for LinkedIn, like AI and hands, but I’ve never seen one that was really interesting or intriguing or differentiating.

Donna Serdula 22:02
So I would say, spend some time on that about section and do something a little different. You know, tell your story. Who are you? What do you do? Why do you do it? Why does it matter? What do you stand for, and how do you help?

Chris Villanueva 22:14
I love those, those answers, by the way. Do you think the approach changes if I am looking for a job versus just trying to fill the well, as we talked about earlier, to to kind of just be somebody looking to expand my network and, you know, maybe, maybe I’m like a sales director, and I’m looking to kind of build my team around me, or I’m looking to, you know, make partnership connections. But do I think about my headline differently as a job seeker versus someone who’s just in the workforce?

Donna Serdula 22:43
Oh, absolutely. You always need to align your LinkedIn profile to your goals and to your target audiences needs. And that’s always going to change, you know. And I recognize that really early. You know, back in the day, I was in sales, and, you know, everyone was saying just, just copy and paste your resume, but I realized, Wait, as a salesperson, my profile is going to change if I’m selling to a potential client or I’m trying to get noticed by a recruiter, two totally different profiles. And it also changes if you’re doing this because you’re a brand ambassador, right? You’re, you’re a brand evangelist for a company. You know, that story is going to be a little different, you know, versus, you know, Are you, are you doing this because you want to be seen as a thought leader or an executive, you know? Are you doing this because you’re hiring people, or are you doing this because you’re, you know, growing a business, all of those things will result in a different about section, because you want to write it to whoever you want to read it.

Chris Villanueva 23:47
In a different headline too. Like, I remember, like I used to, man, I used to give the advice like, never use your you know, your current company and your position in your headline. I think there are exceptions to that. And I even thought about myself like, aren’t Am I not a brand ambassador for my own business that I started? Am I not trying to represent my own company? And so people, the way people found me often, was through LinkedIn and looking at my making the connection between my position and my company. So I eventually ate my own words there and changed it back to my own position title. It doesn’t make sense for everybody. Sometimes it’s, it’s like, you’re, you’re a job seeker applying to something completely different. Just don’t do that. But it’s, it’s, you have to think about who you’re trying to reach out to and what the purpose is.

Donna Serdula 24:31
I’ve seen some job seekers have a slew of their old companies listed in their headline and and it works for them because they worked at Google, they worked at meta, they worked at Apple. And these are such huge names that, yeah, absolutely tout that history. Yeah, that might be a little different, you know, if you worked at other companies or, you know, there is so much nuance to this.

Chris Villanueva 24:55
One cool thing that we talked about in our pre podcast conversation was, recommendations, and again, it goes back to the whole building up your network, not doing just things for yourself, but for others. But can you talk a little bit about those that recommendation section, that people love to, I think, discuss.

Donna Serdula 25:12
You know, recommendations were such a big thing in LinkedIn back in the day and and LinkedIn used to really make it such that you had to get recommendations if you wanted to have a profile at a certain profile level and and whatnot. So they were really kind of forcing it on us. They removed that, you know, where you have you can do the recommendations, but it didn’t really, it wasn’t clocking in the profile or the profile meter. So what’s happened is, there’s a lot of people not doing it. There’s no need for them to do it, at least from the platform level. So I would say this, it’s, it’s a different world out there. You know, there’s a lot of we were saying this earlier, there’s bots, there’s there’s AI and and I really do believe that.

Donna Serdula 26:01
I think our relationships with people and what other people say about us is going to matter more and more in this new age. And so LinkedIn might not be pushing it, but the recommendations are something that we should embrace, and we should spend some time, yes, recommending other people and asking for recommendations. I don’t like it when it’s a quid pro quo, like, Hey, Chris, you know, I’ll recommend you. Can you now recommend me.

Chris Villanueva 26:27
Pure transactional, right? I know what you mean.

Donna Serdula 26:28
Yeah, transactional, not good fit for anybody. But you know, I would say, you know, if you’ve done something great for somebody, reach out to them and ask, ask them to write to a recommendation and even suggest, hey, I’m more than willing to write it for you, if it’ll make it easier for you. If you struggle to write that recommendation for the person, that’s a sign too, right? But then also take time as well, and when someone has done well for you, like going back to the whole idea of using LinkedIn for other people and helping people. When people do good for you, don’t even wait and see if they ask you, just give them a recommendation and maybe make it part of your your checklist. Maybe it’s something that you do once a month, or once every three months or once a quarter, whatever it might be, but I would really put it into something that you do on a basis, on a regular basis.

Chris Villanueva 27:19
I’m sure you have tools that you can give people resources. So I’ll connect with you and those in a second. I’m sure people are just dying to know more. But first I want to ask. Call this the Dream Big moment. But what would you say? What’s one of, really, one of the biggest, like dream big stories you can you’ve seen happen because somebody was able to get on their LinkedIn and actually make these strategies happen, just kind of giving people a vision of the future, of what could happen if they take this seriously.

Donna Serdula 27:46
One thing that I love about the work that we do, and I’m sure you feel it as well, it’s the idea that it really is life changing when you can help a person see their value, help them articulate, you know, their successes and what they’ve done it is life changing for them, because the opportunities that come to them, you know, are greater than what they had before, and the things that they can do with their life and with their family, it’s wonderful I’m thinking about it’s not a huge explosion of a particular story, but I always think of this gentleman who came to me, and he was in his 50s, which, at this point doesn’t seem so old, but at the time, he’s like, you know, I’m 50, and I know I’m going to be facing, you know, ageism and and he was, he was going to be let go, and he was so scared. He was so scared. And you know, I worked with him to make sure that his profile, you know, really showed his relevance, showed his excitement, showed his history, but really showed what he can do.

Donna Serdula 28:47
You know, we made sure that, you know, his resume and all of that stuff really, you know, really spotlighted, yeah, things that he’s done, he’s accomplished, but they weren’t. It wasn’t just an obituary. It was like future focused, right? That’s, that was the important part. And what I loved is he came back and he said, Donna, I was so scared. Not only did I land, I landed faster than I ever thought possible. I’m now working at a place that’s closer to my home, so I’m not commuting like I used to, where I where I landed. I’m getting paid 40% more.

Chris Villanueva 29:23
Let’s go.Yes!

Donna Serdula 29:24
Right?

Chris Villanueva 29:25
Those are the stories, yes.

Donna Serdula 29:27
And it was just I didn’t think it was possible, and yet it landed in my lap. And so it’s those types of stories I love, because that’s what we want, right? It’s not to make you a better hunter, it’s to make you a better magnet.

Chris Villanueva 29:40
I totally agree, and it’s like when you help people with their brands and help people realize all the amazing things that they’ve done, it really is life changing by way of confidence too, because a lot of a lot of us career professionals were beat down. We’re burnt out, and we’re feeling like the rejections. Like, what is going on with me? This is my fault, but it can just be like looking at your brand and how you are doing things strategically, and it isn’t you, it’s just you need to make some tweaks to your job search. So love that story. I think that’s amazing. So I want to hear more about how I can find out more about you, what you’re doing here, and if you have any other resources for people who want to take things to the next level with LinkedIn, I love the book that you wrote. I think that’s a great place for a lot of people to start. But where else can people go for your LinkedIn device?